TAG Heuer celebrates the launch of a new Formula 1 edition with artist Alec Monopoly

 TAG Heuer’s Art Provocateur, Alec Monopoly, is at it again! The world-famous street artist has helped the Swiss watchmaker design a new model that is available in the UAE. Combining watchmaking craftsmanship, contemporary art and timeless style, the TAG Heuer timepiece is sure to be a hit among street art fans and watch connoisseurs.

Original and colourful, the TAG Heuer Formula 1 wristwatch features the little banker called Monopi wearing a red bandana over his face and throwing green cash across the dial. Alec Monopoly’s instantly recognisable signature is found in the background in yellow, blue and red. The 41 mm Formula 1 model is presented on a black rubber strap. The sporty watch features a stainless-steel unidirectional bezel with a black PVD coating that is engraved with a 60-minute scale. The watch’s bold black design is the perfect backdrop for the bright artwork on the dial to truly stand out.

TAG Heuer and Alec Monopoly first came together in 2016 when the artist was announced as the Swiss watchmaker’s Art Provocateur at Miami Contemporary Art Week. On that occasion, Alec Monopoly tagged the TAG Heuer boutique in the Miami Design District. A year later, his artwork was featured on a TAG Heuer special-edition watch for the first time. The latest models in TAG Heuer’s product range are an extension of this creative collaboration.