Sharjah Media City and OMNES Media launch OMNES Influencers Platform
Providing a breadth of opportunities for smaller influencers
Shams Media Services, a subsidiary of Sharjah Media City (Shams), and OMNES Media, an integrated media and communications solutions company, have launched the OMNES Influencer’s platform in its trial stages. The platform’s aim is to help companies connect with influencers who can help promote their products and achieve their desired results, all within a specific budget and timeline. These companies will also benefit from a growing online market, which is witnessing a Compound Annual Growth Rate (CAGR) of 32%.
H.E. Dr. Khalid Omar Al Midfa, Chairman of Sharjah Media City (Shams), said, “According to our studies and research, the global marketing industry through influencers is witnessing tremendous growth, and is expected to reach more than $24billion in less than five years. This indicates that there are endless opportunities for influencers and advertisers.”
H.E. continued, “This research and information we found sparked the idea of designing and developing this digital platform, OMNES Influencers, in order to effectively contribute to presenting a new generation of influencers into the world of social and digital media. These influencers are characterized by their vitality, activity, and effectiveness based on their various skills, capabilities, experiences, and qualifications. We are fully confident that the OMNES Influencers platform, which has been developed with precision and care, will contribute to redrawing the features of the communication industry and have a positive impact in all sectors of work and marketing.”
The platform relies on three main pillars, which are: attracting influencers, developing the talents of influencers, and promoting influencers. The platform works to enhance the adoption of influencer-based marketing, such as shifting customers to video-based content on social media channels and increasing the adopting of ad blocking programs.
Fahed Aldeeb, CEO of OMNES Media, said, “The OMNES Influencers platform is an effective tool for institutions and companies to communicate with a wide range of influencers in various countries of the world. In turn, these influencers can help these companies in promoting their brands, services and products and achieving their desired results.”
Studies indicate that the past few years have witnessed advertisers’ reluctance to pay large sums to obtain the services of top celebrities and influencers, which has opened the door to a wide range of micro influencers. A survey confirmed a growing trend of more than half of the marketers surveyed planning to increase the budgets allocated to influencers by 77%, with the largest percentage of these budgets directed towards smaller influencers.
Aldeeb added that even those with fewer than 5,000 followers can be considered smart investments for businesses, and he called on influencers to register on the OMNES Influencers platform to enhance their presence and popularity and increase their chances of earning a decent income on a regular basis.
The platform has already seen more than 2100 influencers register on the platform, which also provides an influencer licensing service and specialized training programs to make their professional journey as smooth as possible. The OMNES Influencers platform is proud of the accession of influencers from more than 115 nationalities, with the United Arab Emirates ranking first, followed by India and Morocco. The OMNES Influencers platform also hosts an open digital marketplace, which gives businesses the opportunity to interact directly with influencers at local and international levels. The platform also recommends influencers based on the requirements of business owners’ campaigns, depending on search engine results and an inbuilt artificial intelligence feature.
