PRCA MENA Digital Awards Finalists Revealed

The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has revealed the finalists of its Digital Awards.

The Awards, sponsored by 3Gem Research, reflect the outstanding work across the region’s digital communications industry over the last 12 months. Winners will be announced on Wednesday, 8th December, at a special in-person ceremony in Dubai (further details to be announced soon).

The 10 award categories were judged by some of the industry’s most innovative minds. For more information about purchasing tickets to the 2021 Digital Awards ceremony, please contact digitalawards@prca.mena.global.

Last year’s ceremony was hosted on 16th December 2020, to look back on last year’s ceremony please click here: https://youtu.be/APZAsFpFk3M 

Finalists:

Best Use of Video in a Campaign

APCO Worldwide –  Cloud Walker: A Journey Towards New Horizons in Saudi Arabi
Gambit Communications – Launching the Portofino M in the Region
MASDAR – MASDAR – Abu Dhabi Future Energy Company
W7 Worldwide Marketing Communications Consultancy Agency – Cyber Security and Vigilance – A Virtual Event Campaign
Weber Shandwick – Epson Gen-Z BIJ
Weber Shandwick – Shave Goodbye to Bad Razors

Best Use of Social Influencers in a Campaign

Cicero and Bernay Communication Consultancy – Oppo Reno6 Series Launch
Gambit Communications – Raising Kind Children with CBeebies
Gambit Communications – The Pocket Rocket takes Centre Stage
Performance Communications – MG ZST launch campaign – #MGTakeItToTheMax
UAE Government Media – Office Mars Shot
UAE Government Media – First Arabic Countdown

Best Performance in a Digital Campaign

Cicero and Bernay Communication Consultancy – OPPO Reno6 Series Launch
UAE Government Media – Office Arabs to Mars
UAE Government Media – Office Mars Shot
Weber Shandwick – Shave Goodbye to Bad Razors

Best Use of Content Marketing in a Campaign

APCO Worldwide – Agile, Bold, Disruptive at IDEX 2021
ASDA’A BCW – Yousef and Mouna
DMCC Authority – FUTURE OF TRADE
MASDAR – MASDAR – Abu Dhabi Future Energy Company
OSN – THE ONE WHERE THEY REUNITE ONLY ON OSN!
W7 Worldwide Marketing Communications Consultancy Agency – Bupa Arabia – Digital Leadership
Weber Shandwick – Epson Gen-Z BIJ
Weber Shandwick – Epson Genuine Ink
UAE Government Media Office – Martian Stamp

Best Social Media Campaign

APCO Worldwide – Celebrating Emirati Women: Ambitions and Inspiration for the next 50 years
Environment Agency – Abu Dhabi – Our Environment Our Responsibility
UAE Government Media Office – Arabs to Mars
UAE Government Media Office – First Arabic Countdown
ASDA’A BCW – STARZPLAY – Tv Tokyo Campaign
Gambit Worldwide – Ferrari Lounge
Heriot-Watt University Dubai – New Campus Launch Campaign
MASDAR – MASDAR – Abu Dhabi Future Energy Company
Performance Communications – MG Motors
Weber Shandwick – Epson Gen-Z BIJ
UAE Government Media Office – Mars Shot

Best Digital Marketing Campaign

Weber Shandwick – Shave Goodbye to Bad Razors
UAE Government Media Office – Arabs to Mars
UAE Government Media Office – Mars Shot

Also on the night we will be awarding the winners of : 

Best Use of Paid Media in a Campaign

Best Use of Reporting and Measurement in a Campaign

Best Digital Journalist/Blogger

Digital Team of the Year