OMNES Media hires strategy chief, eyes $161.8b digital media market

UAE-based OMNES Media LLC ‑ one of the leading state-of-the-art digital media and communications platforms in the region that delivers a wide spectrum of multi-channel media services ‑ has appointed Lucian Sârb its new Chief Strategy Officer to enhance the company’s business and presence in the $161.8-billion global digital media market.

Sârb was Chief Content Officer and a board member of Euronews. For 10 years, Lucian had been devising the editorial strategy for one of the most viewed global news broadcasters in Europe, managing a newsroom with more than 500 journalists from 35 different countries. Before joining Euronews, Sârb, had served as Project Manager and Editorial Director of one of the first business news channels in Eastern Europe.

Welcoming Sârb at OMNES Media LLC, Co-Founder & CEO Fahed Aldeeb said, “Today, the content creation landscape is a dynamic and evolving one. The biggest challenge is to keep up and adapt to the changes. We are optimistic that the vast experience of Lucian Sârb and his apt strategies will take the company to a new level in terms of revenue growth and popularity.”

At present, OMNES Media LLC offers an easy-to-use interface, up-to-date media database, convenient access to press rooms, valuable analytics and statistics, easy sharing of information, guaranteed visibility and in-depth insights to facilitate data-driven decision-making.

“Our offerings suit all types of companies and businesses that seek a comprehensive and interactive media platform to help them simplify their communications workflow, build brand awareness and promote the success of their organisations,” said Aldeeb.

“Lucian will inject his experience into the whole exercise to further streamline the services and add new ones to optimise the resources and bring out better results for the company and clients alike,” he added.

On his part, Lucian Sârb said, “I am grateful to OMNES Media for giving me a chance to work in this region that offers ample opportunities for expansion, and is bolstered by a young, dynamic, tech-savvy population that has one of the highest consumptions of social media per capita worldwide. I will devote all my zeal and skills to devise strategies that are not only exciting but also offer ground-breaking solutions aimed at exceeding the expectations of our clients.”

Following his studies in Communication and International Relations and Politics, Lucian Sârb joined journalism and became a news correspondent. His assignments took him around the world, including the US, Europe, Asia and the Middle East.

“I will use my international experience to develop OMNES Media on the global scale. We are ready to play on the international advertising market, with new initiatives and surprising projects and make our slice of revenue bigger this year”, said Sârb.

“Finding influencers, building awareness, sharing brand news and tracking coverage across a multitude of media channels will remain our key focus. We will create and implement new solutions to ensure that all aspects of the communication needs of our clients are taken care of, and they are able to target, reach and engage their specific audience in the best possible ways,” he added.