NESCAFÉ Dolce Gusto Launches Brand-New Smart Machine In UAE
The brand collaborated with Sole DXB 2019 to unveil its unique machine
NESCAFÉ® Dolce Gusto®, one of Nestlé Middle East’s leading brands, launched its state-of-the art Esperta machine in the United Arab Emirates. The launch represents the first partnership between the brand and Sole DXB through a unique activation running from 5th to December 7th at Dubai Design District. The new machine allows consumers to fully enjoy their coffee shop quality world-class brews in the comfort of their home.
“We are pleased to be launching ESPERTATM in the United Arab Emirates, following its successful unveil globally and in key markets across the Middle East region” said Raef Labaky, Business Executive Manager - Coffee & Beverages at Nestlé Middle East.
“It is the first participation of NESCAFÉ® Dolce Gusto® at Sole DXB, and we were very happy to meet with the coffee lovers and delight them with our most advanced coffee machine yet - EspertaTM.” Added Labaky.
Combining a sophisticated design with two unique expert brewing modes, the machine can be connected via Bluetooth to the NESCAFÉ® Dolce Gusto® App enabling consumers to personalize the temperature and size of their coffee. It can also save their preferences for their favorite cups and even schedule preparations in advance.
The new Esperta operates with two brewing modes: Espresso Boost and Delicate Brew. With the Espresso Boost barista preparation mode, consumers can enjoy more intense Espressos at just a touch of a button, while with the Delicate Brew expert preparation mode, they can prepare a more balanced and aromatic Grandes or Lungos.
Consumers can also enjoy the two newly launched single origins capsules made from 100% organic Arabica beans; Colombia & Peru which will be available for purchase for a limited period only.
Aligned to Nestle Middle East’s commitment to sustainability and energy consumption, the machine also includes an Eco mode feature, which automatically switches off the machine after 5 minutes of inactivity. With Esperta’s up to 15 bar high-pressure system, customers can also pick from over 20 high quality creations capsules and enjoy a professional coffee with a thick, velvety crema.
Sole DXB is a regional lifestyle platform for footwear, fashion, culture, art and design that took place in Dubai Design District for the 8th consecutive year from December 5th to December 7th. For more information about the event, you can visit http://www.soledxb.com/
The new Esperta machine is now available across major retail stores in the UAE.
