'Made in Qatar' range to help meet local demand for healthy, natural product & contribute to Qatar's food security
The National Group for Agriculture and Animal Products, a subsidiary of Al Mana International Holding Group, is launching its new Mazzraty dairy range, including fresh milk and labneh, at AgriteQ, the 8th Qatar International Agricultural & Environment Exhibition which is running at the Doha Exhibition & Convention Centre from March 23-27.
The Mazzraty fresh dairy range marks a major advance in the company’s strategy of diversifying its product portfolio through innovation, geographical expansion, and organic growth and is in line with its Board and management’s vision of fulfilling local market demand for healthy, natural product and contribute to Qatar’s food security a large number of other products such as poultry, organic honey, dates, fodder, and organic fertilizers.
“This new product development follows the acquisition by Al Mana International Holding of the entire equity of Ghadeer Dairy Production Company. It is in line with our vision of merging the two companies to create an integrated and pioneering Qatar entity in the field of animal, dairy, poultry and vegetable production as well as dates, organic honey, fodder and organic fertilizers,” explained Abdulrahman Al Mana, Executive Director of Al Mana International Holding.
“This strategy arises out of our desire to achieve national food self-sufficiency and security, to further contribute to enhancing our role in the development of the national economy and provide a distinguished level of service to our valued customers, in line with Qatar National Vision 2030.”
Mazzraty dairy products will be made from source ingredients from its centralized farms and processed to the highest quality standards in world-class, state-of-the-art plants where production is free of human interaction to create 100% natural ranges without any chemicals or antibiotics.
“This is another pioneering development from a Qatari enterprise which can proudly claim to the be the first in the country to evolve a full production cycle which guarantees full quality control, and the healthiest tasteful food for local consumption,” said Saad Al Mana, Business Development Manager, Al Mana International Holding. “We are confident this ‘Made in Qatar’ range will be warmly welcomed by the local market which will wish to be fully committed to the environmental and ecological plan that gives us a leading role in the pursuit of a green community in Qatar.”
Mazzraty operates a fully environmentally friendly production cycle using a variety of facilities to achieve 0% unused bi-product, facilities, and materials including a water treatment facility and organic fertilizer to help keep its projects free of any negative environmental impact. The company aims to raise local environmental awareness and encourage the Qatari community to play a positive role in sustainability and containing climate change.
“We believe economic progress need not be at the expense of environmental conservation but that the two can go hand-in-hand along a sustainable path of business development and future-proofing of environmental protection for generations to come.” Added Abdulrahman Al Mana.
