Link Building Helps In SEO
If you’re anyone who plans or has a website, you would already know the importance of Search Engine Optimization. Link building plays a crucial role in helping increase organic searches in Google.
But what is link building?
Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engine algorithms are very complex and ever-evolving but links are an important factor in how sites are ranked based on their keywords. In short, sites with more backlinks tend to earn higher rankings.
To put it in layman terms more the external links to your website higher the ranking. But how do we get others to link to you?
There is no shortcut to this, gaining traction for long term viability of site and business, it comes down to the basics.
Firstly, have a compelling site, be it the landing page or the content on your site, it should make others want to share it. With the boom in the blogging industry, collaboration from bloggers with large social media following could definitely get external websites to link to yours. But the easiest way is to get colleagues, friends more the same industry to link the site. Why it’s important to get people from the same field to do so, is so that the relevance of the link is maintained.
To get your web page to a certain rank, the key factors are:
- Anchor text
- Quality of the linking page
Anchor text helps tell Google what the content of your page is about. If dozens of links point to a page with a variation of a word or phrase, the page has a higher likelihood of ranking well for those types of phrases. We have all heard of the phrase “Quality is better than Quantity” so its important not to have just a bunch of spammy pages linking to your page but also the credibility of these pages holds importance.
Link building is extensive and it does have a high impact on ranking, though optimizers had learnt ways to manipulate the backlinking, algorithms of search engines started actively trying to find ways to discover websites that are manipulating search results hence filtering them out from search results.
