Latifa Bint Mohammed Witnesses The 'She Wins Arabia' Initiative To Empower Women Entrepreneurs In The MENA Region
The initiative seeks to support the growth and success of women-led startups in the MENA region by offering advice, mentorship, and finance
Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture and Arts Authority and Member of the Dubai Council, and Makhtar Diop, Managing Director of the International Finance Corporation, witnessed the ‘She WINS Arabia’event to support female entrepreneurs in the MENA region. The event was held as part of the World Government Summit taking place in Dubai from 13 – 15 February.
She WINS Arabia seeks to support the growth and success of women-led startups in the Middle East and North Africa by offering advice, mentorship, and finance. Currently, women entrepreneurs in the MENA region face significant barriers, with only 4% of formal enterprises being majority-owned by women. Lack of access to finance is a significant barrier for women entrepreneurs. Just 6% of VC capital goes to women-led startups due to a lack of female representation in the venture capital industry. Only 5% of VC investors in the region are women.
Co-led by the International Finance Corporation and the World Government Summit, the She WINS Arabia initiative is specifically designed to address these barriers and provide support to women entrepreneurs in the MENA region. The initiative aims to enhance the skills of women entrepreneurs, build the capacity of fund managers to support them, and establish connections between these two groups to promote growth and success.
Enormous potential
Her Highness Sheikha Latifa bint Mohammed said: “Women entrepreneurs in the MENA region have enormous potential and must be equally involved in the empowerment and development of our economies. As a society, we must break down the barriers that prevent women from realising their full potential and provide them with the resources they need to succeed. Dubai is a global hub of entrepreneurship that has always welcomed innovators and dreamers, and through initiatives like She WINS Arabia, we are working to create a more inclusive and supportive environment for women entrepreneurs so that they can drive economic growth and create positive change for themselves, their families, and their communities.”
Her Highness attended the ‘Dream Big – Creating the Next Arab Female-Led Unicorn’ panel discussion and also participated in the passing of the She WINS Arabia torch from the previous year’s winner, Samira Owaynat (Founder of AskPepper), to the youngest participant of She WINS Arabia II, GuadalunaChaer (Co-founder of Luxeed Robotics), as a symbolic gesture of support and encouragement.
“As women, we have the power to shape the future and make a difference in the world. They have the ability to turn their dreams into reality and make a lasting impact, and it is my belief that the future of female entrepreneurship in the Arab world is bright,” Her Highness said.
Following the success of last year’s initiative, which supported almost 80 women entrepreneurs and more than 20 fund managers, She WINS Arabia is expanding its reach to assist an even larger number of startups. The initiative has brought together over 100 women entrepreneurs from 15 different countries in the region to discuss their innovative ideas and drive disruption in key sectors such as fintech, e-commerce, health-tech, ed-tech, and software.
