KFC launches the first ever digital branch on social media

We scroll through an average of 90 meters of social media content per day, which works up an appetite. It’s with this in mind The KFC Scroll Thru was launched - a drive thru for your thumb. A one of a kind exciting interactive social experience that allows you to get fed through your feed.

Users scroll through their feed before being greeted by a KFC employee that welcomes them to KFC. So, if social media makes you peckish, keep on flickin’ for the chicken.

The KFC Scroll Thru makes ordering online easier, faster and offers the user a playful way to interact with the brand closely, allowing users to choose and buy the meals instantly. KFC’s new entertaining digital journey is produced in both English and Arabic to deliver a different experience every time the posts appears on social media feeds.

The KFC Scroll Thru is available in social feeds and on websites all over the Middle East, where it is part of every users’ daily scrolling journey – whenever they get hungry for some KFC. For those who weren’t hungry enough to order the first time, KFC’s employee will inspire them to do so in surprising ways the next time they ‘scroll-thru’.

“We have always been part of many people’s moments, and today people spend most of their time scrolling through their feed on social media. We want to still be part of their lives and keep what we deliver easy and relevant to what they need. Our choice was to do that in a creative and distinctive manner through The KFC Scroll Thru.” Ozge Zoralioglu, Chief marketing officer, YUM! Brands/KFC MENA Turkey & Pakistan.

Patou Nuytemans CEO of Memac Ogilvy, MENA added, “Social media content needs to move beyond news, promotional and topical posts for likes, comments and shares. It needs great ‘made for social’ creative ideas, amplified by the unparalleled reach, targeting and optimization that social media now offers, to build brands, engage consumers and drive sales. At Ogilvy, we believe social is the new advertising.”