International Coaching Federation Announces Its First-Ever Virtual Middle East Prism Awards
The ICF Middle East Prism Awards honor businesses in the MENA region with coaching programs that yield measurable positive impact
The International Coaching Federation (ICF) announced that it will hold the fourth annual Middle East Prism Award ceremony virtually on the 23rd of September, 2020.
ICF, the largest coaching organization in the world, sets standards of excellence for professional coaching quality, qualification and competence where every ICF Member and Credential-holder represents the highest quality of professional coaching.
Past winners of the ICF Middle East Prism Award have included top regional companies such as Emirates Integrated Telecommunications Company (Du), Bahrain Institute for Public Administration (BIPA) and Aramex. Companies are nominated by ICF Members and credentialed coaches in good standing as recognition of best practices. Nominees and applicants are reviewed on the four main pillars of impact, standards, strategy and sustainability.
"With the sweeping changes of 2020, professional coaching is more important than ever. Although we can't celebrate the achievements of our award-winning organizations in person, we look forward to using this first-of-its-kind virtual event to shine a spotlight on the professionals and businesses that are actively fostering successful coaching cultures in the region and driving long-lasting organizational change," said Magdalena Nowicka Mook, ICF CEO and Executive Director.
The virtual ceremony will feature a keynote speech from James Dillon, an ICF-credentialed Member with more than 30 years of experience in professional coaching on the strategic importance of coaching within our current world. The ceremony will also celebrate the ICF's 25th anniversary with a look at the organization's history and the rapid evolution of coaching in the Middle East.
Committed to always raising the bar, ICF seeks to provide ongoing support to its members and credentialed coaches through monthly online seminars, workshops such as coaching cafes and a constant flow of regional research such as the 2019 Coaching in the Middle East Study that seeks to constantly evaluate, improve and encourage best coaching practices in the MENA region.
ICF invites human resources and talent development professionals, coaches, and managers and leaders who use coaching skills in their work to attend this year's virtual awards event.
