HORECA Trade Secures Distribution Right For Nutella Foodservice Products In Dubai, Sharjah And Northern Emirates

HORECA Trade, a Bidfood Group company – the UAE’s leading exclusive multi-channel foodservice provider of international F&B brands – announced a new distribution agreement with Ferrero Gulf to supply its brands to the UAE’s foodservice channels.

Commenting on the new partnership, Bidfood Middle East Chief Commercial Officer East, Wael Al Jamil, said: “We are delighted to partner with Nutella, a brand that has incessantly delivered the highest-quality products across the world. With our extensive distribution network spread across the country, this collaboration will expand the Nutella’s reach among local foodservice channels.”

Adding to Al Jamil's statement on the fellowship, Ferrero Gulf Food Service Regional Sales Manager, Simone Frizzi said: “With this partnership, we will be able to benefit from HORECA Trade’s sizeable network, dedicated people and first-rate leadership to penetrate the local foodservice channels. We are pleased to be teaming up with a company with such commanding market presence and superior standing in the F&B industry.”

Bidfood Middle East currently operates in 5 markets via the Bidfood stand-alone commercial entities in every market - HORECA Trade (UAE, Oman, Bahrain), Al Diyafa (KSA) and Bidfood (Jordan). Bidfood ME collaborates with major brands such as illy Coffee, Sweet Street Desserts, San Pellegrino Waters, Lamb Weston, Monin, Fonterra, Bridor Bakery, General Mills and several other renowned brands.