Guest Posts Can Help Drive Serious Traffic To Your Website

Do you have a stellar website for your business but yet don’t seem to be getting traffic to your site?

Have you tried everything in the book such as consistent uploading of content, beautiful landing page, search engine optimization, etc? Its time to discover guest posts and guest blogging. Guest blogging is a tactic where you write for other blogs. In return, the editor/site owner will usually allow you to link back to your site.

The benefits include:

1)More referral traffic

2)More backlinks

3)Increased brand awareness

Guest blogging helps you gain traffic, get in front of your audience, and boost your SEO ranking in a cost-effective way. You can establish credibility and authority by providing a valuable article and being shown on a reputable site. Once you provide value, these readers will go to your site. Its the easiest way for the flow of traffic from one site to another. It also earns you backlinks. Backlinks help your SEO ranking. On top of that, having an article on a highly-ranked site means the post will rank higher on a search engine than it would on your lower-ranking site. So it’s crucial to remember to get a guest post from a renowned website related to the same domain your website is dealing with.

It can be a great way of getting more content and expanding your audience at the same time. A good approach for this is to find out who is guest blogging on other blogs in your niche and invite them to contribute to yours too. The important thing here is to frame your pitch the right way, similar to how you would with guest blogging or any other form of blogger outreach – think “what’s in it for them?”

This is a great way to experiment with the type of content that goes up because generally, all websites have a particular theme and a writing style for their content, guest posts can be a breath of fresh air with a different style but in the same domain. This is a safe way to understand the engagement of your audience to see how susceptible they are to different content and what works and what doesn’t. But the biggest challenge with guest blogging is finding blogs that are willing to accept your guest posts.

To circumvent this issue, most SEOs use Google search operators to find sites with “write for us” or “become a contributor” pages. Besides the ranking and flow of traffic, guest blogging improves networking which is essential for any business. Networking improves opportunities, also the ‘word of mouth’ marketing and whatnot.  Another way to tackle this is when you write your next blog post, link out to other posts written by influencers that provide additional insight and complement your post, then you can let them know that you’ve mentioned them.

All in all, do not see guest blogging as a personal gain point of view, it should always be seen as expanding the community hoping to expand the reach of not only your website but also the domain you’re working on.