Game Theory: UAE Mobile Game Enthusiasts Play Games More Than 5 Times A Day
More than 86 per cent of smartphone users between 16 and 36-years identify as "mobile gamers"
Gaming is big news, and big money. Globally, the gaming industry is set to reach US$174 billion with mobile games accounting for 52 per cent of revenues by 2021.[i] The UAE is currently ranked 35th worldwide amongst the world’s top 100 gaming markets based on their revenue estimates as of October 2018, with a total revenue of US$324 million.[ii] More than 80 per cent of smartphone users in the UAE identify as “mobile gamers” including 86 per cent of users between 16 and 36-years.
In its evolution, the smartphone’s role as a gaming tool has never been more important. Remember how cameras in smartphones disrupted photography, and ended up as a key consideration among consumers choosing their devices? Similarly, the smartphones of today must carry features that are compatible with the appetite and enthusiasm of mobile gamers. These characteristics are a large screen, a strong battery, robust performance including a cooling functionality and an excellent camera system.
Screen size becomes vital in order to appeal to gamers. As every gamer will confirm, in games, whoever shoots first, wins. This is particularly true for battle royal games. However, due to the limitations in screen sizes in many devices, many players end up getting picked off before they are even able to see their opponents, reinforcing the maxim that size does matter! Moreover, a display with a smart brightness management solution that automatically optimizes screen brightness for different scenarios is valued as an asset by gamers. Furthermore, an optimum gaming experience requires a super sound system that ideally has dual stereo speakers.
Gamers playing the latest games are always on the lookout for the best performance from their smartphones - even with all graphical settings tuned to max. More importantly, for high performance gaming activity, smartphones need to factor in cooling technology, which allow the CPU and GPU to perform in top form for a longer period of time. Cooling is essential to keeping a device at optimal performance.
A recent study on the gaming market in the UAE highlighted that 86% of Centennials and 79% of Gen Xers identify as “mobile gamers”.[iii] It has also been noted that Emirati mobile gamers average 20 to 40 minutes a day of gameplay and majority of those who play mobile games every day, play games 5 times or more. It is obvious that the speed and connectivity is of prime importance considering that 77% of Emirati mobile gamers select “home” for location as being their preferred setting to play games.
It is clear that the gaming industry has taken off in the recent past and smartphone makers haven’t done much to address the needs of mobile gamers in terms of matching the specs of the smartphones to be compatible with intensive gaming. The smartphone industry for a long time has been lagging on the battery life and design elements to enable a smooth and an all-consuming experience for mobile gamers. Conscious of the growing need for a smartphone catering to the youth and the extreme consumers of media and entertainment, Huawei comes through on its promise of commitment to deliver top line innovative features focused on various categories of consumers in every single product and being on top of every next smartphone evolution wave.
Recognizing the demands from this growing and important demographic, Huawei has a spectacular special device ready to whet the appetite of the UAE’s gaming community. If the HUAWEI Mate 20 X is anything to go by, an upsized product that combines a larger screen, a powerful battery, strong performance and state-of-the-art quality of graphic is exactly what every UAE gamer desires.
HUAWEI Mate 20X comes with 6 GB RAM + 128 GB ROM and an expandable memory supporting up to 256 GB which is perfect for storing a series of gaming apps, that does not intrude with your smartphone’s speed and user pace. Considering the total revenue from gaming Apps hit an astonishing $63.2 billion from a total of $87.1 billion revenue from mobile apps in the same year, Huawei aims to sufficiently cater to the high demand of gaming app downloads.[iv]
Boasting a 7.2” wide display combined with GPU Turbo 2.0 – HUAWEI Mate 20 X offers consumers a wider, larger, faster and stronger experience intended to appeal to avid gamers and viewers. Supporting HDR10 that delivers higher brightness, sharper lights and shadow details as well as richer colors for users viewing content, in addition to superior speakers with 5.1 surround support truly offer an immersive and gaming experience. With all graphical settings tuned to max and a super-fast charging battery powered at 5,000 mAh battery life, the gamer is promised to uninterrupted gameplay with a smooth, engaging experience. The proverbial cherry on the cake is Huawei’s pioneering smartphone vapor chamber and graphene cooling technology, which together allow the CPU and GPU to perform in top form for a longer period of time for an optimal performance.
It is a great time for compulsive smartphone gamers as they can make the most of the combination of features presented by the HUAWEI Mate 20 X designed for an unparalleled entertainment experience for users. Gamers playing the latest games on this latest smartphone are sure to be impressed, as games have never looked better and the performance is uncompromised.
