etisalat By e& Announces Mobile Security Operation Centre With UAE Cybersecurity Council

etisalat by e& today announced the launch of the Mobile Security Operation Centre (MSOC) in collaboration with the UAE Cybersecurity Council to provide business customers with real-time protection services to safeguard mobile phones from malicious attacks.

The new centre will offer cutting-edge cybersecurity technologies and solutions to the UAE business sector, addressing the challenges critical sectors may face due to the increasing number of mobile phone users and global business performance. The services offered by the centre protect against malicious and disruptive software, including viruses that target mobile devices such as smartphones and tablets.

The Cybersecurity Council, established in November 2020, has been tasked with developing and overseeing the UAE's cybersecurity strategy and creating a secure and robust cyber infrastructure in the Emirates.

His Excellency Dr. Mohamed Hamad Al Kuwaiti, Head of Cybersecurity for the UAE Government, said: "With rapid digital transformation being witnessed across businesses, the risks posed by cyberattacks against various sectors have increased exponentially. This new centre with etisalat by e& will support in enhancing the level of protection from cyber crimes and also play a vital role in protecting the integrity of businesses and ensuring sensitive data is secured. This is in line with the UAE leadership's cybersecurity strategy to create a safe and strong cyber infrastructure in the country, empowering businesses to thrive. It also lies at the heart of the work of the Cyber Security Council, which aims to build a cyber security culture that enables everybody to be fully prepared to deal with any challenges."

Masood M. Sharif Mahmood, CEO of etisalat by e&, said: "In today's world of increasing reliance on smart devices and digital services, ensuring reliable connectivity and cybersecurity is more critical than ever. Our partnership with the UAE Cybersecurity Council to launch the MSOC is a significant step in protecting our customers against cyber threats and demonstrating our unwavering commitment to providing secure and reliable telecom services.

"As businesses increasingly adopt cloud-based services and solutions, the MSOC will serve as a shield against cyber threats, ensuring business continuity and supporting the nation's digital aspirations. Our vision is to implement strategic partnerships and employ the best global cybersecurity technologies to safeguard this vital sector's sustainability and promote digital transformation. We value the Council's continued efforts to raise digital awareness among individuals and institutions and as well as their support for the business sector."

Etisalat Group has changed its brand identity to e&, effective on February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model represented by Group's main business pillars.

The telecoms business currently continues to be led by etisalat by e& in the Group's home market and e& international markets, upholding the Group's rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group's various customer segments.

Ramping up the digital services for individuals to elevate their digital-driven lifestyle, e& life brings next-generation technologies through smart platforms in entertainment, retail and financial technology. e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects, in order to enable the digital transformation of governments, large-scale enterprises and corporates. e& capital allows the Group to focus its efforts on driving new investments while maximising shareholder value and strengthening the Group's global presence.

1 https://www.weforum.org/agenda/2022/10/mobile-device-subscription-rise-technology/

2 https://www.gsma.com/mobileeconomy/mena/