Digital Transformation Is Key To Sustaining Year On Year Growth For Musafir.com
Homegrown Travel Website to Achieve 30% YOY growth in Corporate Sales by Year-End and 100,000 Transactions; Announces 30 percent Growth in Holiday Travel
Musafir.com today announced that they’re on track to achieve a 30 percent year-on-year growth in their corporate business by the end of 2019 and cross 100,000 transactions. They also announced a 30 percent rise in holiday travel bookings for the first half of the year compared to the same period in 2018.
According to Albert Dias, CPTO and Co-founder, the company’s success is attributed to its digital transformation journey, which began in 2018, and uses innovative technology such as machine learning and natural language processing to optimize travel planning.
“Our technology has helped us to redefine company travel programs, with a renewed focus on traveler experience, better reporting and robust travel policies,” said Dias
Musafir.com has seen a marked increase in UAE-based companies booking their travel online in 2019. Online travel management puts companies and their travelers back in the driving seat with greater transparency and savings.
“Companies using our online corporate travel technology see savings of as much as 20 percent on their annual travel spends in the first year simply because of better travel policy enforcement,” added Dias.
In addition to corporate travel, Musafir.com also focuses on holiday packages and tourist visa issuance & assistance, both services available online on Musafir.com.
For holidays, the rising trend of customers wanting to go online has helped Musafir.com’s new ‘Buy holidays Online’ feature gain a lot of traction, within days of the launch. 95 percent of their customers today prefer at least their first interaction to be online, and more than 10% actually complete their entire holiday booking journey online.
While payment methods are key, offering the right portfolio of destinations is critical and Musafir.com today offers packages to over 40 destinations. While visa-free short-haul destinations are amongst the top selling, Musafir.com sees a rising trend towards Russia, Ukraine, China and Eastern Europe for holiday goers from the Middle East. These upcoming destinations have shown an uptake of passengers of almost 10 percent when compared to previous years, with Musafir.com. Overall, during the recent Eid holiday period they saw a 100 per cent increase in sales as compared to last year.
For the upcoming Eid Al Adha break, Musafir.com recently announced a range of attractive travel deals, which include affordable short holidays, luxury getaways and week-long vacations for families and first-time travellers.
Commenting on Musafir.com’s overall growth and focus in 2019, Sachin Gadoya, CEO & Co-founder of Musafir.com said “Digital transformation is a top priority for us to continue our growth in corporate travel, holidays and tourist visas in 2019. We aim to offer all our services online by 2020 and we’re hiring the right talent to ensure that we maintain our industry-leading position”.
