CITIZEN Watches Expands Its rRetail Presence In The UAE

Premium Japanese watch manufacturers, CITIZEN is expanding its retail network with a new kiosk opening at Sharjah’s Sahara Centre. The exclusive boutique will offer a comprehensive range of models including CITIZEN Eco-Drive, Promaster, Satellite Wave GPS and CITIZEN L for ladies among various other affordable price range collections.

The decision to open a kiosk in the bustling and vibrant Sahara Centre, located on the Dubai-Sharjah highway, is in line with the brand’s expansion strategy to establish a strong visual presence within the retail environment. Its aim is to cater to the evolving preferences and shopping behaviours of modern customers. In addition to the traditional bricks-and-mortar concept, CITIZEN also boasts a state-of-art online store that attributes to the overall sales within the GCC region.

Keiji Kato, General Manager of CITIZEN Gulf commented: “This new outlet forms part of our plans to provide more customer touch-points across the UAE where malls continue to thrive. We are constantly identifying new opportunities to convey CITIZEN’s strengths as an established watchmaker that combines innovative technology and craftsmanship with affordability. There is great diversity in our collections too, and by having physical presence in a retail environment we can highlight this very effectively. In the ever-evolving retail landscape, we are proud to be one of the few players that operates both online and offline channels.”