A Quick Pocket Guide To On-Page SEO Optimization
When talking about on-page SEO you may have heard about keyword density and meta tags to last a lifetime. It seems that everyone keeps talking about it. But, what if you want guidance on SEO that is more practical? Here are some simple on-page SEO tips that will bring your website more traffic.
Choose user-friendly URLs
Search engines look for user-friendly URLs. Pay attention to the first three to five words in a URL, as they carry a lot of weight. Make your URLs short but interesting. Try and avoid uninteresting and long URLs.
Drag your title tag
Your title tag is significant to on-page SEO. When the keyword appears at the start of the title tag popular search engines like Google will identify and tag it immediately. You can also add words such as review, checklist and 2018 to emphasize your title tag a little more.
Be sorted with your content
While text reflects your content significantly, a professional SEO agency can add images and make your content dazzle. Interesting videos, intriguing images, and engaging diagrams will help increase user interaction on your website. It will make your content appear more polished and refined. When Google pays a lot of attention to your content it increases the value of more people who are likely to view it.
Don’t doodle-around with Google
With mobile unfriendly sites being penalized by Google, it is time websites start having user-responsive design. With half the population on their mobiles, it makes sense for digital marketing companies to cater to this target audience. If the sole purpose is to improve traffic and conversions, responsive designs are highly recommended.
Sink into links
Use internal links and outbound links. Internal links can be used 2-3 times in each post. Remember to add keyword rich internal links to your post. When using outbound links to connect to other pages to your web page, ensure the sites are authoritative as it reflects on your website, as well.
Need for speed
Page loading speed is an on-page SEO factor according to Google. In order to boost your site speed, you can switch to faster hosting. This will vastly improve your search engine optimization process followed in Dubai and across U.A.E.
Care to share social buttons?
And don't forget to share social buttons on your web pages. While social buttons may not have a direct impact in ranking it does generate more visitors to your site. So the more visitors you get, the more likely they will link your content to other sites and with their followers. So place social buttons and give your ranking an indirect boost.
On-page SEO aims to create relevancy signals in terms of the search query. Before you write any content, first consider your target audience. What would they want you to write about? What would interest them the most? Learn how to balance what they want with what you are skilled at doing and create content that is fresh and engaging. There must be an element of intrigue in what you write to keep the attention of the reader. It is not just about grabbing the attention of the reader in the beginning but keeping them focused until the end.
About the Author
Ali Soudi is the Head of Online Marketing at Be Unique Group, a global digital marketing company with headquarters in Dubai and offices in New York & Georgia. He is well-versed in helping businesses grow by using innovative and up-to-date marketing trends and techniques. Born and raised in the UK, he eventually became Google Certified, and Be Unique Group became a Premier Google Partner. Be Unique aims to utilize the Internet to maximize the client’s profitability and develop business interests in Website Design, PPC Management (Google AdWords), SEO (Search Engine Optimization), Social Media Management & Advertising.
