50+ MENA & Global Experts Define The Online Trends For 2020

Talkwalker and HubSpot have gathered industry experts, PR professionals, and social media gurus from the Middle East, US, Europe, India, APAC, and the rest of the world to co-author a report that defines the trends that will shape the industry in 2020.

Out of all the trending topics, artificial intelligence was mentioned the most in the first six months of 2019 with more than 4.7 million mentions.

According to Talkwalker's sentiment analysis, 50% of the emotion around the topic of artificial intelligence was negative. However, from June 2019 onwards, there was a noticeable shift into positive sentiment with more people associating joy with the conversations as they begin to accept AI and embrace its potential. 
Other trends that featured in the report include AR & VR. 
Augmented reality and virtual reality conversations had 13.2M engagements in the first half of 2019, up 0.5% from H2 2018.  

VR has 8.6 times the share of mentions relating to trends for 2020, compared to trends conversations in 2019. While AR has 7.03 times the share.

That's due to the rise of 5G in 2020. 62K mentions of VR or AR were linked to 5G. In 2018, experts still considered the technology behind AR to be too discorded for practical use. 

But now, with 5G at hand, and the latest handsets with tech like 3D-depth lenses, 2020 looks to be the perfect time for the tech to finally take off. Big time.

A viral tweet showing the potential of 5G (47.1K engagements). People are excited for this next stage in technology.