Total Marketing Middle East Partners Open Bonnet To Further Enhance Consumer Experience
Total Marketing Middle East (TMME), a leading lubricant company in the GCC region and an affiliate of Total, a broad energy company,hassigned a Memorandum of Understanding (MoU) with Open Bonnet. Based in the United Arab Emirates, Open Bonnet isan aftermarket Online to Offline (O2O) cloud-based auto services and products platform company, offering 360-degree services to car owners operating in the GCC.
The MoU spans the entire digital value chain whereby TMME and Open Bonnet shall seekopportunities to collaborate in the auto aftermarket segment. The two companies share the same vision: customer satisfaction as a priority. Together, they will achieve this by offering customers with transparency and an optimized digital journey.
The Open Bonnet platform offers a marketplacethat allows car owners to choose & connectwith one of its 70+ verified workshop partners through an end-to-end digital experience. TOTALis the preferred lubricant partner on Open Bonnet witha listing of more than 25TOTALauthorized service centers. This partnership ensures quality, trust and convenience to end customers.
The MoU was signed in the presence of Karine Singh, Managing Director of TMME, and Gaurav Sharma and Maninder Singh, Founders of Open Bonnet.
Karine Singh said: “We are delighted to partner with OpenBonnet to create value and be closer with our end-customers, while expanding our e-commerce presence in the region.Through OpenBonnet’s platform, customers will be able to choose Total Lubricants seamlesslyfrom online purchase to booking a choice workshop.”
Speaking on the occasion,Gaurav Sharma said, “Technology is a powerful enabler to answer some of the age-oldinefficiencies and pain points that exist in the auto after-sales experience.We have attempted to bring standardization, transparency and convenience for car owners as well as workshops. – through Open Bonnet, the only Democratic Marketplace Enabled Workshop Automation Platform in theregion. In our aim to provide the highest quality services with focus on simplifying the experience, we are excited to associate with Total Lubrifiantsand plan to create convenient digital journeys that benefit the consumer experience while buying their trusted car lubricant brand – TOTAL QUARTZ.”
