’Third Wave’ Coffee Movement Brews Big Business For Middle East Market – Forecast To Reach $4.4 billion By 2021

The ‘third wave’ coffee movement is fuelling growth of the Middle East’s coffee industry, which is expected to climb to US $4.4 billion by 2021, according to Euromonitor International. The new movement has seen a shift in consumer appreciation of coffee as an artisan, specialist and quality experience, rather than a commodity. As a beverage with multi-cultural appeal, coffee consumption in the region is growing twice as fast as the global average, putting pressure on the foodservice industry to stay relevant to its customers.

Providing a solution to meet the demands of this changing landscape, Dubai International Hospitality Week (DIHW) is the ultimate platform for the full spectrum of coffee sourcing. Taking place from 18-20 September at the Dubai World Trade Centre, the three-day event encompasses six trade shows under one roof, to source the very best coffee supplies, from high-tech coffee machines to specialist beans from across the world.