Thailand Launches ‘Amazing Thailand Luxury’ Campaign

Tourism Authority Thailand (TAT) Dubai and Middle East Office has partnered with Emirates Airline to launch a joint campaign, which will promote Thailand as a luxury holiday destination to female & family travellers across the Middle East. ‘Open to the New Shades’ is the strapline for the campaign, which will be broadcast across digital, online and radio platforms.

Mr. Pairat Sukngam, Deputy Director, Tourism Authority of Thailand (TAT) Dubai & Middle East Office, said: “With the world-renowned Thai hospitality of luxury products and services available throughout the country, TAT is now tied up with Emirates Airline to run a tactical campaign from 5 to 19 March, in order to promote Thailand as a 5-star holiday destination for Middle East travellers by using our latest global marketing campaign under the theme of “Open to the New Shades”. The concept of New Shades is divided into five categories; shades of Thai gastronomy, shades of Thai arts and crafts, shades of Thai culture, shades of Thai beaches & nature and shades of a Thai way of life. Therefore, Thailand has so much to be explored and discovered with new experiences calling out to be lived – unique cuisine, exquisite art, rich culture, exotic nature, incredible beaches and an open, authentic way of life that’s uniquely Thai.