Study Confirms Public Prefer Digital Over Print For News And Views

A study published by the specialised media platform OMNESMEDIA.com has pointed out an apparent decline in the traditional media compared to their electronic counterparts. The study, which was based on a questionnaire of 10,000 participants from different segments of society in more than 14 countries around the world, showed that 36% of the participants read traditional media, especially print media, 46% follow it occasionally, 6% follow press once a week, while the daily print readership accounts for 12%.

The results of the survey reflect the reality of print media at present in light of the electronic content revolution witnessed by the world, which prompted the majority of traditional media organs to adopt digitalisation and invest in this growing sector — a trend which strengthens the theory of the disappearance of print newspapers over the next decade.

The study showed that 42% of the respondents prefer to receive international news through social media, while 24% thereof follow e-news sites, 20% go for television stations, 8% for mobile applications, 4% for newspapers and 2% opt for radio stations.