Sole Dxb & Virgin Megastore Present: Early Retirement

In partnership with Virgin Megastore, Sole DXB introduces an experimental update to its own concept store, Early Retirement, for 2017. This landmark approach to retail positions exclusive collaborations pieces, event merch and rare Tokyo-sourced goods, within specially imported automated retail vending machines, offering consumers a unique and engaging purchasing experience. In place for just three days offering super limited quantities of goods, the iconic pop-up takes a smart turn this December.

Fully stocked with hundreds of hard-to-find items – treasures dispensed from the smart vending machines will include everything from Andy Warhol and Fragment Be@rbrick collectible toys, to 8-Bit music composers and original 1980’s Walkmans & hip-hop tapes. All hand-selected from some of Tokyo’s best kept backstreet retail secrets, Sole DXB and Virgin Megastore take inspiration from the classic hardware found on every street corner in the Japanese capital. Set to launch at Sole DXB 2017, with five machines positioned at the venue’s entrance, consumers will be treated to a glimpse of what their future buying experiences could well become.