Shurooq And Emaar Hospitality Group Announce Vida Al Qasba Sharjah At Arabian Travel Market

The Sharjah Investment and Development Authority (Shurooq) signed a management agreement with Emaar Hospitality Group to operate a lifestyle boutique hotel in the heart of Al Qasba, one of the most popular lifestyle and leisure destinations in the emirate.

Vida Al Qasba Sharjah, to be operated under Emaar Hospitality Group’s Vida Hotels and Resorts, an upscale lifestyle hotel and serviced residences brand, will add yet another dimension to Shurooq’s flourishing tourism portfolio, together with some of the region’s most distinctive and ambitious developments.

Featuring 100 rooms and suites, Vida Al Qasba Sharjah is uniquely positioned to meet the increasing demand for spacious and quality hotel rooms in Sharjah, meeting the requirements and expectations of discerning millennial travellers. With a broad collection of properties, projects and developments including cultural and environmental tourism experiences set alongside Al Qasba’s tranquil canal, the new boutique hotel will diversify the emirate’s travel, leisure and hospitality offerings even further.

His Excellency Marwan bin Jassim Al Sarkal, CEO of Shurooq and Olivier Harnisch, CEO of Emaar Hospitality Group, signed the management agreement in the presence of senior officials of both entities.

HE Marwan bin Jassim Al Sarkal, CEO, Shurooq, said: “Sharjah’s tourism sector has recorded consistent growth with the number of hotel guests set to increase from 2.07 million in 2017 to over 3.16 million in the next two years. To meet the demand, it is important to strengthen the supply of quality hotels that meet the lifestyle aspirations of the visitors. We chose Emaar Hospitality Group’s Vida Hotels and Resorts to operate our boutique hotel in Al Qasba, led by its credentials in creating a refreshingly different experience for the new generation of travellers.”