Motoring Celebrity Jeremy Clarkson Fronts Emirates’ Latest Ad Campaign

Emirates has released its advertising campaign for the airline’s game-changing First Class private suites, fronted by TV celebrity and motoring expert Jeremy Clarkson.

This follows hot on the heels of the global launch of Emirates’ latest fully enclosed First Class private suites at the Dubai Air Show yesterday.

Drawing on Clarkson’s humour and close association with motoring, the ad spot begins with close up shots of a leather seat, luxury detailing, soft lighting, a sophisticated flat screen, and control buttons. Meanwhile, dressed uncharacteristically in a smart black tuxedo, Clarkson narrates the features in a way that leads the viewer to assume he is referring to a new car.