Middle East Travel Businesses Migrate To Digital

As more businesses transition to a digital storefront, leaders from across the regional travel industry are cooperating in the development of new platforms to successfully take the Middle East travel experience online. Sharing best practices and insights from around the globe, over 100 experts gathered at the recent Amadeus Fly by Digital Summit in Dubai, UAE, to improve the travel experience in what is one of the world’s fastest growing tourism and passenger hubs.

This year’s conference focused on supporting industry players to better attract, showcase, sell and service travellers in the region as more and more commerce moves into the digital realm. Keynote speakers included executives from Google, PayFort, Musafir, Souqalmal.com and Amadeus, amongst others.

“By connecting the industry, harnessing bold technologies and finding new ways to make travel more rewarding, the Middle East’s online travel industry can sustain its recent momentum. It will also be prepared for the future Arab traveller, born in the Internet era, who demands different approaches across devices. This is the role the industry needs to play in order to define the future of travel over the coming decade,” says Antoine Medawar, Vice President for Middle East and North Africa at Amadeus.