Middle East Renowned Fashion And Beauty Celebrities Show Off The Latest Trends On TikTok

Celebrities and influencers in the style and beauty blogosphere are set to showcase their flair for fashion and makeup on TikTok, which is fast becoming the trendiest destination for creative self-expression through short-form videos.

Engaging a growing pool of fashion aficionados in the region, TikTok is launching the ‘TikTok Fashion’ challenge on February 27th, in which creators get to show off their outfits and styles using a TikTok song.  To keep track of the challenge and participate, TikTok users can use the #Fashion and#تيك_توك_فاشن  on the platform.

Fashion influencer Hadia Ghaleb (@hadiaghaleb) and MBC TV host Eleen Su (@eleen_su) will be among the first to upload their fashion shoots as they change into their four favorite outfits of the season, kicking off TikTok’s latest challenge. Other notable influencers participating also include the likes of TV presenter Renee Farah (@reneeff), influencer Noha Nabil (@nohastyleicon) and influencer Salama Mohamed (@salamaskincare). The challenge is open to both ladies and gents, so it will be interesting to see what stylish super-couple Farah Alhady (@farah_alhady0) and renowned influencer  Aqeel Star (@aqeeelstar) get up to.

Moving further into the beauty and makeup space, entrepreneur and beauty industry icon, Huda Kattan, CEO and founder of Huda Beauty is also set to launch her very own bespoke TikTok challenge on February 28th under the #OneMinuteMakeup hashtag, alongside her sister Mona Kattan.

Encouraging her followers to take part, Huda Kattan will be challenging TikTok users to complete their favorite makeup looks, using @hudabeauty products, in under one minute and will be sharing her own tips and tricks on the platform.