Middle East Fuji LLC Exhibits The Gold Medalist Of Japanese Branded “Kobe Beef” At Gulf Food 18th-22nd 2018

Soft, Velvety, Buttery, Melt-in-your-mouth Kobe beef has inspired the world’s most talented and skillful of chefs to create unforgettable gourmet experiences to perfection and this year Middle East Fuji LLC, one of UAE’s leading one stop shop service provider for all marine needs, food concepts and ingredients from Japan and Far East to the region is participating at the Gulf Food Exhibition to showcase the highest genuine quality branded Japanese Kobe Beef with an original Japanese chef who will prepare authentic Kobe beef tasting at Hall 3 and Stand B3-2.

On its 23rd edition, the highly anticipated trade exhibition will run for five days, 18th till 22nd February at the Dubai World Trade Centre to bring together a series of insights, activities, excellence and creativity within the global food and drink industry. Mr. Ryusaku Hayashi – Managing Director, Middle East Fuji LLC said:“Kobe beef sales have risen 500% in UAE during 2017 and are also expected to increase 300% in 2018. We believe the number could triple in 2018 as demand for the beef rises”.

Middle East Fuji has achieved 500 percent sales growth in terms of its distribution of premium Japanese Kobe beef in the UAE in 2017 compared to 2016, according to figures by managing director Ryusaku Hayashi. While the firm imported only one carcass of Kobe beef to the UAE in 2016, it brought five whole carcasses to the country in 2017. Hayashi believes the number could triple in 2018 as demand for the beef rises. It currently retails at an average $462 (AED1,700) per kilogram.