Let Jaguar Land Rover’s Innovation Lab And Formula E Racing Simulator Take You On An Immersive Journey At The Dubai International Motor Show

When visitors to the Dubai International Motor Show head to the Jaguar Land Rover stand, they will find an astonishing experience. Not only they will have the opportunity to try the cutting-edge automotive technology deployed on current Jaguar Land Rover products in the premium carmaker’s Innovation Lab, but they will also get a taste of an electrifying adrenaline rush endured by the modern racing driver.

The latest developments in the realms of vehicle head lights, cabin air quality and petrol engine technology will be showcased at the Innovation Lab while separately, motorsports enthusiasts will have a chance to enjoy the sensation of piloting a Formula E single seater racing car as part of a VR experience, highlighting Jaguar’s position as the first premium manufacturer to enter Formula E in 2016.

The two experiences will unfold in custom built settings which isolate the user from the general background noise and activity at the show, while the latest VR technology will transport them seemingly into another dimension. The net result is the kind of sensory experience which really is the next best thing to being there, particularly in the Formula E racing car, where show-goers will not only feel the whole-body vibrations and steering wheel feedback typical of the real experience, but they’ll have the impression of the airflow rushing past them thanks to built-in wind fans which create that effect.