IWC Enables Customers To Create Their Own Ingenieur Chronograph

IWC Schaffhausen launches a new piece of technology, offering customers the opportunity to create a personalized version of the iconic Ingenieur Chronograph. With an easy-to-use configuration tool on iwc.com, customers can design their timepiece by choosing different case materials, dials, hands, straps, and back engravings. With this new development, the Swiss luxury watch manufacturer responds to the growing demand from watch lovers to personalize their wristwatch to fit with their own style and continues to reinforce its e-commerce offering.