International Government Communication Forum Calls For Establishment Of Media Marketing Ministries

Participants in Sharjah’s International Government Communication Forum (IGCF 2018) have recommended the establishment of ministries for media marketing to enable governments to build the reputation and values that facilitate communication with people.

They have also called for the setting up of digital platforms to support public engagement in national decision making; creation of social media channels and applications for children and issuance of official licences for practicing the profession of government communication.

The recommendations were put forth at the closing ceremony of the seventh edition of IGCF, held under the patronage of His Highness Sheikh Dr. Sultan bin Mohamed Al Qasimi, Supreme Council Member and Ruler of Sharjah, and organised by the International Government Communication Centre (IGCC) on March 28 and 29 at Expo Centre Sharjah.

The Forum came to a ceremonious close in the presence of Sheikh Sultan bin Ahmed Al Qasimi, Chairman of the Sharjah Media Council (SMC), Dr Ameenah Gurib-Fakim, the forum’s guest of honour, HE Tariq Saeed Allay, Director of the Sharjah Government Media Bureau (SGMB), and Jawaher Al Naqbi, Manager of IGCC.