Government Communication In Digital Age – Standing Still is Going Backwards

There is a constant stream of innovation affecting every aspect of our everyday lives. These ideas are changing the way we see the world and changing the world itself, driving us towards the Fourth Industrial Revolution.

In this rapidly-changing era, hundreds of thousands of smartphones have been manufactured, millions of messages have been exchanged and millions of concepts have been generated, all within the few small seconds that have passed since you read the first words of this article.

This rapid evolution, which drives the new Digital Age, needs brilliant minds and thoughtful strategies as well as enormous work by governments to develop the most efficient mechanisms that can help to make the most of such progress. Standing still or waiting for the next move in the new millennium means lagging behind advanced nations.

In response to these dramatic shifts, the UAE, through the International Government Communication Forum (IGCF), being organised by International Government Communication Centre (IGCC) of Sharjah Government Media Bureau (SGMB) from March 28-29 in Sharjah, is opening a new path to advance government communication. This is because government communication is the key driver in the country’s ambitions to create the right environment for economic, industrial, educational and tourism development, among many other domains.

The International Government Communication Forum embraces a forward-looking vision that goes beyond identifying strategies set by organisations and looks at the challenges facing government communication in the Digital Age and the shifts imposed by the Fourth Industrial Revolution.