FORM Hotel Dubai – Introducing Dubai’s First Upscale Design Concept Hotel

Form unique travel experiences at FORM Hotel Dubai next month when Smartotels Hospitality International Limited opens its flagship property, a technology-driven  upscale design concept hotel in the up-and-coming neighborhood of Al Jadaf and Culture Village. A pioneering hospitality project for the Middle East delivered by a best-in-class team, FORM Hotel Dubai presents a timelessly-designed environment built around brand obsessions and curated add-ons, to deliver all that guests value, nothing they don’t. With a strong visual art and design narrative, and emphasis on wellbeing, FORM Hotel Dubai is conceptualized as a sanctuary from the city, in the city, whilst being conveniently located near to major cultural and commercial hubs.

FORM Hotels has been engineered by a team of hospitality experts backed with an impressive investment and operations track record, led and founded by Tarek M. Daouk, formerly Head of Hospitality, Europe at Goldman, Sachs & Co. The Dubai project has been delivered with the collaboration of world-class developers Dubai Contracting Company and globally-renowned firm Architecture Studio, who collectively represent one of the most note-worthy additions to the UAE’s competitive hotel scene in recent years.

Tarek M. Daouk comments, “We announced our intention to bring a technology-driven design hotel concept to the UAE precisely one year ago. Today, we’re delighted to be able to confirm that we will be delivering this landmark project to guests both on time and under budget. We believe Dubai’s maturing hotel market is now prepared to welcome a creative hotel offering like ours, and that it is the ideal time to deliver FORM, a novel and design-focused boutique hotel aimed at forward-thinking travelers.”