Flying The Flag For Pirelli: Italian Tyre Maker’s Iconic P Zero Colour Edition Treads Appear On World’s Leadng Cars At 2017 Dubai International Motor Show

Pirelli, one of the symbols of Italian industrial excellence, has been turning heads as well as cars at the 2017 Dubai International Motor Show, with its iconic P ZERO and P ZERO Colour Edition tyres appearing on some of the world’s newest and fastest models on display at the Dubai World Trade Centre (DWTC) this week.

The Pirelli P ZERO Colour Edition is a special made-to-order ultra-high performance tyre featuring a sidewall in striking colours including the brands signature yellow and red, and also in an eye-catching blue, which was unveiled earlier this year, and the P ZERO is a unique product that combines Pirelli’s knowledge gained from competitive Motorsport with the brand’s strong alliance with the top car manufacturers, granting the perfect fit for the performance of each car.

And Pirelli tyres have been marking their mark at the Middle East’s premier automotive event in Dubai this week, appearing on leading vehicles from the likes of McLaren, Porsche, Jaguar, Infiniti and more.