Fitness First Embraces Spirit Of Ramadan With Charity Campaigns To Help Families In Need And The Less Fortunate
Fitness First is embracing the spirit of Ramadan with charity campaigns to benefit families in need, labourers and the less fortunate during the Holy Month.
From collecting old clothes to hosting iftar meals for thousands of workers living in labour camps in Dubai, the UAE’s largest health club chain is committed to spreading a culture of caring throughout Ramadan.
Members and staff at Fitness First’s 21 clubs across Dubai are encouraged to drop off old and unwanted clothes at donation boxes located in each venue as part of the OMO & Comfort annual ‘Share a Touch of Love’ campaign which will see the items of clothing collected from Fitness First health clubs delivered to families in need after first being washed and cleaned.
This Ramadan will be the 10th year OMO and Comfort have held the ‘Share a Touch of Love’ campaign and it is aiming to collect a record-breaking amount of clothes as part of the nationwide campaign’s Guinness World Record attempt for ‘largest collection of clothes for donation.
With 21 health clubs located across Dubai, Fitness First has one of the largest networks of charity collection bins for used clothes, which be a huge boost to the campaign’s record-breaking ambitions.
The donated clothes will be collected together at the end of Ramadan to be counted by Guinness World Record officials before being cleaned and distributed to needy families and individuals in coordination with Emirates Red Crescent.
Also taking place in the Holy Month, Fitness First will serve thousands of iftar meals to labourers as part of its support for the Al Jalilah Foundation’s ‘Basma’ campaign.
Fitness First will host a Ramadan iftar for workers living in Jabel Ali labour camp. The iftars will feed around 2,000 labourer’s, many of whom will be working outside as they fast during the Holy Month, with healthy and nutritious meals including water, a laban drink and a biriyani dish.
Each meal pack costs AED10, with AED1 going towards supporting the work of the Al Jalilah Foundation’s ‘Basma’ campaign, which helps bring smiles to the faces of children suffering with life threatening illnesses.
Fitness First will purchase the iftar meals, with members of staff encouraged to volunteer to help distributed the food. As well as providing meals, Fitness First staff will also donate old uniforms to the labourers.
Fitness First is proud to play a helping hand in ensuring our staff and members of the community are able to enjoy a blessed Holy Month and support a wide range of important charities that aid some of the neediest people in society.
Initiatives like this are an important part of Fitness First’s wide-ranging CSR commitments and show that all of us can make a difference to the lives of those less well off, and that by showing our compassion and giving back to the community we can make the world a better place for us all.
