Firestone Launches First Middle East And Africa Website

Firestone launches their first Middle East and Africa website, making finding the right tyres as easy as the click of a button. Created with user experience firmly in mind, the site design mirrors Firestone’s fresh, youthful, reliable and easy-to-use brand personality. Led by the launch of its FS100 tyre earlier this year, Firestone is reaffirming its core philosophy – to allow the young-at-heart the “freedom to drive” and discover. The launch of the website is a significant milestone for the Firestone brand growth in the Middle East and Africa region.

The new MEA website offers relevant product and company information to end-users, tyre professionals, vehicle dealers and other stakeholders in a clear and trendy design.  It has a robust tyre finder for passenger cars, easy to use store locator and a social dashboard to look at trending social media content.