“Extraordinary Me” Lands In The Middle East
Nickelodeon presents its “Extraordinary Me” campaign in the UAE, a live-action interstitial series highlighting kids who are inspired by what they love doing and what they do extraordinarily successfully. 9-year-old Lamia, an Emirati Rhythmic Gymnast and DJ Michelle, a professional female DJ are included as the two talents coming from the UAE with an inspiring life story. The pieces will go live from Friday, November 27th, 2020 on Nickelodeon, exclusively available on OSN across the Middle East. The series will also be available on the Nickelodeon website ( http://en.nickelodeonarabia.com/ ), and on Nickelodeon Arabia’s YouTube channel. Shortly, the clips will be also available on me.nickelodeon.tv
With the objective to support and promote young talents, the Nickelodeon international campaign sheds a light on kids’ extraordinary passions as well as their determination in pursuing their goals. The series will kick start with a two-minute video from the local talents, introducing themselves while addressing the audience and inviting them for a “behind the scene” tour of the shoot and set.
The campaign will feature eight children from all over the world, each with their unique story which be told by the voice of the protagonists, the kids, in their own language. Including two UAE-based talents with inspiring life stories, the video´s voice over will inspire non-English speaking children to feel authentic to a local audience.
Lamia (@lamia_lilwonderofuae)
9-year-old, she is the only Emirati Rhythmic Gymnast and the youngest athlete in the history of the UAE. She started rhythmic gymnastics training at the age of 5 and won her first medal 6 months later at the 1st international junior championship in Dubai. Lamia has participated in 6 international camps & master classes with Olympic champions in rhythmic gymnastics. She won the “Achievement of the year” award at the Dubai Youth Olympics School in 2018.
DJ Michelle ( @iamdjmichelle )
She is the youngest professional female DJ and turntablist in the world. Michelle grew up watching her father’s spinning skills and listening to good music and as a result, developed an innate devotion to music which stemmed during her toddler years and developed to become a true profession. She is the youngest Brand Ambassador for Numark and Mackie – professional DJ and sound equipment brands. Recently she also started to produce beats and now she is working on her first single as well as her first book, and both of which are going to be motivational and inspiring.
Through the campaign, Nickelodeon is providing a platform to extremely gifted children who wish to inspire their young viewers and lead them to build something beautiful with their passions. Whether it’s playing an instrument, excelling at a sport, helping the environment, or inventing the next big thing, this series will focus on everyday kids doing extraordinary things.
“EXTRAORDINARY ME” PREMIERE
Friday, November 27th, 2020 only on Nickelodeon, exclusively available on OSN
