Epson’s Mobile Trucks Bring Wide Screen HD

For two weeks, starting on January 17, 2018, Epson mobile trucks will stop at various locations in Dubai, giving residents an amazing opportunity to experience high-definition wide screen entertainment with Epson’s EH-TW5600 home cinema projector in three different scenarios- gaming, sports and movies- all within a typical home environment.

In a recent study by Epson on the home entertainment habits of UAE residents, it was highlighted that the experience of using a projector is rated better than with a TV, with 59% of all respondents stating that projectors are more enjoyable to watch than TV. Movies are the main form of entertainment for which projectors are used; and in the future, watching sports may be the main reason. The key reasons respondents gave for choosing a projector over a TV included the projector’s screen size and cost per inch, it’s ease of use, portability and high screen resolution.Current projector owners in the UAE plan to continue with projectors, while current TV owners are open to buying a projector, with two thirds (67%) of all respondents stating they are likely or very likely to consider a home cinema projector in the future.

Speaking about the mobile truck event, Jason Whiley, Director of Sales, Epson Middle East, says: “We want people to experience what home cinema projectors offer you when watching a movie, your favourite sport or your preferred video, all in high definition, up to 300 inches on your wall, and in the comfort of your own home. Our trucks will stop at popular locations in Dubai and customers are invited to step in and enjoy the immersive experience that our home cinema projectors offer. It’s going to be fun, engaging and everyone will have a great time.”