Emirati Label Amato Couture Launches Immaculate All-White Collection At Arab Fashion Week 2018

Multi-awarded and critically-acclaimed UAE homegrown fashion label AMATO by Furne One opened the 6th edition of Arab Fashion Week yesterday 9th May, 2018 at Queen Elizabeth 2 Cruiseship to a bedazzled, wildly applauding and jam-packed arena of fashion enthusiasts after a few hours of waiting in long queues. AMATO made history as the first ever designer to open a first-ever fashion show in a floating hotel in the Middle East region.
The couture brand celebrated and featured in Americas Next Top Model, Germany’s Next Top Model and different fashion shows such as in London, Los Angeles, Toronto, Miami, Milan, New York among others,
AMATO showcased an-all white collection entitled ‘White Noise’ inspired by modern angels. AMATO uses a mix of fabrics from laces, tulles, acrylic sheets accenting with Chinese collars, puff sleeves, flower patterns, feathers and gemstones.

“The aim of AMATO is to dress the modern day woman, a dress with texture and dimension but comfortable and light.” Said Furne One, the creative genius behind the brand AMATO
Known for his dramatic and ‘heavenly bodies-inspired’ collection season after season, Furne One added: “This collection is entitled ‘White Noise’ because besides it is all-white collection, all the dresses has equal intensity at different frequencies”

“The collection represents the characteristics of an AMATO woman; elegant, avant-garde and experimental – someone who is not afraid to defy the norms and set the trend”
“I am humbled and blessed to create another milestone being the first ever designer to showcase its collection at the first ever floating fashion show in the Middle East region.” One added

Amato’s rise to the top, is undeniably, a huge contribution to the Middle East fashion industry after being the first global UAE brand to have a cult of celebrity and superstar followers, from pop stars such as Beyonce, Katy Perry, Lady Gaga, Shakira, Britney Spears, Nicki Minaj, Jennifer Lopez, Jessie J, Mariah Carey, to supermodels such as Tyra Banks who quoted Amato show for the finale of America’s Next Top Model as “A fashion show that we have never done before, creating a theatrical production from the world renowned fashion design house – AMATO Haute Couture” and Heidi Klum whom personally invited Furne One to dress the finalists in Germany’s Next Top Model, which was shot in Dubai and was shown in many countries.

The AMATO’s kick-off show at Arab Fashion Week shines the most as he thrilled a jam-packed crowd of fans, clients and followers from the royal families, celebrities, highly influential people from the diplomatic circle, top executives, media, influencers and fashion aficionados all over the world.
Furne One is also celebrating his 25th year anniversary in the fashion industry this year and will bound to Manila on June 12 to hold the Philippines’ biggest fashion event dressing up celebrities and highly influential Filipinos in the country.