Emirates Skywards Clinches ‘Excellence In Management’ Award At Loyalty Awards 2018

Emirates Skywards, the loyalty programme of Emirates airline, has clinched the award for ‘Excellence in Management’ at the 10th annual Loyalty Awards 2018 organised by FlightGlobal and Global Flight and held in Bangkok on 6th February.

The award recognises outstanding strategic thinking and team leadership at Emirates Skywards and is based on areas such as business transformation and setting innovative strategic direction. In the last 12 months, Emirates Skywards has been applying data-driven insights to increase member engagement. The loyalty programme has been delivering more personalised and targeted offers using predictive data modelling which has been well received by its members.