Dubai Shopping Festival 2018 Crowned A Success

Another successful Dubai Shopping Festival (DSF) has drawn to a close with over 3220 retailers taking part in this year’s festival and shoppers heading to the malls in their droves to celebrate the 23rd edition of the shopping extravaganza.

The latest edition of DSF, which commenced on 26 December, and ran until the 27 January, saw selected malls, including Dubai Festival City, Ibn Battuta Mall and Mercato Mall, report over 10% increase in footfall, showing that despite the VAT increase, consumers were keen to take advantage of the incredible sales and retail promotions on offer throughout DSF.

The weekly Friday Surprise deal was a key contributor to weekend footfall with shoppers queuing round the block to snap up incredible bargains at a host of stores including Al Salam, Home Box and Wojooh. Back for a 5th edition, Market Outside the Box (MOTB) was another key highlight of the festival, with 123, 422 people visiting the outdoor market during its residency at Burj Park, picking up some beautiful artisanal products from independent fashion, jewellery, beauty and homeware retailers.