Dubai Chamber Organises ‘Mastering Google Analytics’ Workshop For Local Businesses

The Dubai Chamber of Commerce and Industry recently hosted a workshop at its premises which provided Chamber members and businesses in Dubai with hands-on training in Google Analytics to boost website performance and improve return on investment of marketing campaigns.

The training covered the basics of intelligent data collection and analysis, and educated companies on how to use Google Analytics tools to measure website traffic and gain valuable insights about their visitors.

During the event, participants learned how to combine offline sales data with their digital analytics data, while they were also given an opportunity to become Google Certified and earn qualification in Google Analytics.

Dr. Belaid Rettab, Senior Director of the Economic Research & Sustainable Business Development Sector at Dubai Chamber, stressed the importance of organising events that assist and guide local companies in leveraging digital channels and tools to enhance their competitive edge in a fast-changing business world.