Digital Marketing On A Budget For SME’s
With all the talk of a global slowdown, liquidity crunch and rising costs of doing business, it is imperative for SME’s to find creative and cost-effective ways of doing business.
Digital marketing is definitely the preferred way forward for generating new leads, building a pipeline of prospects and acquiring new clients in quick time.
DIY Marketing is on the rise not just for cutting out the middlemen and the expensive bills of agencies, but for the speed at which you can go to market. Remember, it is no more about the big beating the small, but the fast beating the slow!
Investing in Google Adwords program is a good way to start generating new business leads. You can select your target audience in terms of industry and geography and micromanage the campaign with a given budget.
Driving sustained traffic to your website through organic search rankings remains a challenge. Building backlinks through guest blogging helps generate traffic and brand visibility. GuestPosts.biz can help you do just that.
Advertising in print or radio channels is still an expensive affair. Reaching out to media through press releases is the recommended option to consider. PressReleaseNetwork.comoffers press release distribution and media monitoring service for companies that can’t afford to hire PR agencies.
Social media is the flavor of the season. You need to showcase your products and services to the right people on the right platform. If you are not sure if Instagram, Facebook, Twitter or LinkedIn are the right channel for you, call in the experts from HashtagSocial.me to help you decide. They will do your regular content postings and provide community management services for all social media accounts.
The good old email marketing campaigns still deliver direct messages to intended audiences. You can supplement it with a WhatsApp campaign. If you are struggling to find the right database of prospects, help is on hand at MiddleEastPostBox.com
For companies on a budget, it is absolutely essential that you put money to work in the right direction. Consult a digital marketing professional who knows what works on the internet in your market and more importantly can tell you what does not work!
