Collinson Group Partners With LocusLabs To Bring New Contextually-Aware Mapping Technology To Priority Pass At Dubai Airports.

Collinson Group, the global leader in influencing customer behavior and driving customer devotion, today announces a partnership with indoor mapping and way finding specialist, LocusLabs. The relationship will enhance the lounge experience and airport services available to Collinson Group’s customers, including those of Priority Pass – the world’s largest independent airport lounge and travel experiences program.

LocusLabs’ location-as-a-service technology is successfully used by a number of leading airlines and technology companies. It will be incorporated into the Priority Pass app, making it easier for users to locate lounges and understand how busy different facilities are, such as security wait times, in addition to seeking out other benefits inside terminals. Additionally, those with push notifications enabled on their smart phones can receive recommendations of services when entering an airport to help them navigate to lounges and exclusive discounts.

Priority Pass will be the first lounge membership program to integrate LocusLabs’ indoor mapping and way finding features within its app, through an update due in the coming weeks. Initially, key major airports will be covered including Dubai, Hong Kong, London Heathrow, London Gatwick, Singapore, Manchester, Amsterdam, Los Angeles, Mexico City and Istanbul Ataturk airports, with more locations due to follow in the coming months. The two companies are also collaborating on other groundbreaking technologies including Augmented Reality as they look to assist customers in navigating the airport space of the future.