Chalk Media Group Relaunches L’Officiel Arabia in the Middle East
Dubai, 11 February 2019: L’Officiel, the 97-year-old French luxury fashion and lifestyle magazine owned by the Jalou family, has relaunched in Dubai with L’Officiel Arabia and lofficielarabia.com. In partnership with CHALK Media and Jalou Media Group, L’Officiel Arabia is targeted at both Arabic and non-Arabic speaking women with a flair for high end fashion. The region’s growth in the fashion and luxury markets has been a catalyst in the revival of this prestigious title.
Published by Chalk Media, the L’Officiel Arabia team will be led by Editor-in-Chief, Boba Stanic, who boasts a 15-year career in arts, culture and fashion in the Netherlands and the UAE. A highly regarded architect, with a successful design business in Amsterdam, Boba has collaborated with a variety of international designers, studios and museums throughout his multi-faceted career, and frequently speaks on a variety of art and culture seminars and workshops across the globe.
Today L’Officiel is the global voice for lifestyle culture, combining data, technology and storytelling to connect brands to the widest and best targeted premium audience. L’Officiel Arabia will join the digital network of L’Officiel withlofficielarabia.com with the first print edition published in February 2019.
A combined English &Arabic issues with 10 issues per year, the magazine will be distributed throughout Middle East, with an editorial mix of locally produced content along with syndicated copy from L’Officiel Paris and other international editions.
“We are extremely excited about our association with Jalou Media Group and with the digital launch of lofficielarabia.com which happened in October 2018 and launch of the print issue in February 2019“, said Chalk Media’s Managing Director, Sidharth Saigal.“L’Officiel Arabia is set to provide the Middle East’s digital consumer with an unrivalled insight into the latest regional and international luxury fashion and lifestyle news and features, as well as access to the global L’Officiel brand through its unique ‘cloud’ feature format available in both Arabic and English.”
L’Officiel & L’Officiel Hommes is a multichannel network producing over 40K unique contents per year and reaching 14M users around the world through multiple channels. Currently in 30 international markets, L’Officiel generates over $70 million in revenue annually, according to the company. Not only is it expanding its global reach, it is also exploring new syndication and content development opportunities in film and television.
“We have transformed a 100-year old media company into a digital lifestyle hub”, says Benjamin Eymere, CEO of Jalou Media Group. “We are reaching an audience of millions of people across the world by connecting curated lifestyle content from our extensive presence across the world, making L’Officiel truly a global platform.”
