Car Wrapping As An Advertising Medium In UAE Set To Grow In 2020
SGI Dubai 2020 show organisers, International Expo Consults, stated that UAE’s car wrapping industry is set to grow further in the UAE due to the growing trade exhibitions, leisure destinations and mega product launches in the country. As per reports, vehicle wraps can increase business leads by an amazing 107% for some companies. IEC stated that in 2020, several businesses small and large will continue to turn to car wraps as one of the best, most cost-efficient forms of branding and advertising. SGI Dubai 2020 had a dedicated area for car wrapping, to display the sector’s latest technology and trends.
Al Shabak, MACTAC, Strings International, Avery Dennison, CMYK, Arlon, Unifol and Orafol Middle East were the brands at the SGI Dubai show that showcased the car wrapping solutions. Some of these brands also have the capability to wrap aircrafts.
“This trend of car wrapping was more popular in US and European markets. However, we have seen a growing trend year-on-year, whether it is to celebrate the country’s National day or for advertising purposes the cars and vehicles are getting transformed with creative car wraps. This trend is fast catching up in UAE and other countries in the region. Car enthusiasts are seeking to customize their personal vehicles with full vehicle wraps. Typically, people turn to car wraps to make their cars stand out from the crowd with unique colors and finishes, as car manufacturers today only offer a limited selection of colors. With more awareness about the versatility and convenience of car wraps, more consumers will undoubtedly turn to this method of personalizing one’s vehicle,” stated Mr. Sharif Rahman, CEO, International Expo Consults – Organisers of the SGI Dubai show.
“Trade visitors looking into car wrapping as a form of outdoor advertising also gained industry insights during our show. Wrap advertising acts as a mobile billboard, making it easier to target a wider proximity of a brand’s target market. It is an impressive addition to a brand’s integrated marketing strategy,” added Mr. Rahman.
This form of advertising is experiencing a rapid growth, promoting brand recognition 15 times better than other advertising platforms. The growth is also supported by UAE’s automobile industry advancement and growth in outdoor advertisements. The Grand View Research study also found that car wraps’ popularity will expand well outside the US throughout the next few years. From major industrial nations like China and Germany to places like India, Indonesia and Vietnam, car wraps will become an increasingly global phenomenon.
Consulting firm Frost & Sullivan estimated that the car wrapping industry generated USD220-250 million at the retail level few years ago, also assessing that the vehicle wrapping industry will experience a 10 percent year-on-year market growth. WhaTech, a global IT source, also predicted that car wrapping by 2020 will steer towards increased customization of personal and business automobiles, growing demand for businesses, and adaptation in other countries.
“Car wrapping was originally designed for advertising purposes but its ability to inject uniqueness to a vehicle also increased its demand. Its process involves covering every inch of the vehicle in a vinyl wrap. UAE is one of the best places in the globe for automobile aficionados. In the past few years, the UAE has been witnessing the fast-paced growth of the car wrapping industry and graphic customization,” concluded Mr. Rahman.
