Build Your Brand Using Clubhouse
“Clubhouse allows you to interact with other corporate leaders as well as communicate with each other in your business.”
Like so many other social media platforms, clubhouse chats cover a variety of subjects. Going to participate in Clubhouse discussions, according to fans, feels more like an immersive podcast or an audio form of Twitter.
The fact that Clubhouse has an exclusive has been one of the advantages of this method. You could only join Clubhouse if another member invites you. Users with iPhones can install Clubhouse and set up a username, but they won’t be able to view any simulated rooms until they obtain a special invite links.
Clubhouse also offers a fresh way to dramatize your company in the eyes of others. Clubhouse’s voice-note feature is said to make conversations on the web feel more personal. You don’t have to be concerned about making eye contact, what you’re doing, or your location. You can pick up on ambiguity and form distinctly social bonds with others thanks to the intonation, tone of voice, and emotion expressed through voice. You can still intimidate one another and difficult conversations, but voice also allows for more empathy to be built. This is what attracted us to the medium in the first place.
Clubhouse is putting a lot of emphasis on the aspect of podcasting that is causing it to take off: audio. And there’s the soothing voice connection. Clubhouse is devoted to a voice-only model, whereas other platforms concentrate on verbal and audio media such as captions, photographs, and videos. Video has us attached to our seats because more individuals work from home and use Zoom for meetings. Audio apps like Clubhouse eliminate the discomfort of video, eliminate the need to “prepare for a Zoom call,” and give you the freedom to show up for training or from your bed.
Here are some of the reasons why it could pique your interest:
– It allows you to communicate with and engage with practitioners (we can use that word loosely if you want) who share a common interest in a subject.
– Unlike other platforms, where individuals comment, everything, including participation, happens in the real-world time. And it’s not going to be rescued after this; it’s over.
– Conversations are prioritized over production. It’s like a fancy teleconference about a key subject, but with mostly unfamiliar peoples on the other end.
Benefits to the Business
Clubhouse, like any other social media platform, does not guarantee victory in your organizational objectives but can be a useful tool if used correctly. If you’ve had an invitation, now would be the way to experiment out a website that will reconnect you with awesome people while also possibly cultivating new investment and business leads.
How to Make the Most of Clubhouse for Your Company
It can be a huge win for your company if you would get invited to the Clubhouse app.
The chance to network with some of the world’s most influential business professionals and entrepreneurs is currently Clubhouse’s most compelling feature.
Clubhouse allows you to collaborate with many other business executives as well as communicate with each other in your industry. You can use it for more than just mentorship; you can also use it to become a thought leader. As more people are invited to join, having spent time establishing oneself as an expert and earning subscribers early will pay off handsomely.
Steps to Using Clubhouse to Build Your Brand
Building a brand is difficult, particularly given how crowded today’s social media platforms are. To gather momentum, you must post consistently for several months even before algorithm will permit you to be seen by a broader audience. Clubhouse, on the other hand, can be your secret to reaching a bigger, more established connection.
Step 1:
IMPROVE YOUR BIO AND LINK YOUR SOCIALS
Because the app is voice-only, the only way of connecting offline is through the social media accounts linked to your account. You can link your Twitter and Instagram accounts to your Clubhouse personality. Having an experience with the app, when you’re on stage, a lot of people will go to your homepage and read your bio and social networking sites to get a better idea of what you’re doing and who you are. Having a short bio of what you do and your social media pages linked is a good opportunity to gain supporters when you’re in a room of 500+ people and a large portion of them are clicking on your profile while you’re speaking on stage. If what you’re saying strikes a chord with people, they’ll listen to you.
Step 2:
FOLLOW PEOPLE, INTERESTS, AND CLUBS THAT YOU’RE INTERESTED IN.
If you want to follow anything and everyone, the number of alerts you receive will cause you anxiety. That’s why I advise you to be selective about who you follow because if you concentrate your efforts, you’ll be better aim to enhance your possibilities. Individuals, clubs, and discussions about HR and job patterns, such as HR managers and directors, the HR Club, Digital Transformation Club, and Future of Work Club, as well as discussions about “The Future” and “AI,” are among the people, clubs, and conversations I follow.
Step 3:
INCREASE THE LEVEL OF PARTICIPATION.
Bring in a featured guest who is an expert on a particular subject, and ask them frequently asked questions that you believe will benefit others. For instance, I recently invited a tax attorney to speak in one of my chat rooms. We discussed specific aspects of the tax code that affect entrepreneurs before taking audience questions. We covered a lot of topics that people wanted to talk about in a lively and interactive debate. The app’s most exciting feature is that each chat room is a living being, and you never know where the conversation will lead you. Go all in and see how you might pick up new skills, provide useful information, and pique people’s interest in your business.
Step 4:
“ALWAYS BE CONSISTENT.”
“Be consistent. People must not only be able to discover you, but they must also be able to hear you. The only way for people to hear you is if you show up at a predictable and published time.” Every brand that has ever been created (personal, corporate, or product) has been endorsed regularly to prompt people that they or it exists. Make it a habit to enter a room at least once every few days and to host a room at least once a week.
Step 5:
REGULAR ROOMS IN YOUR BUSINESS
While there are some amusing rooms in Clubhouse that rival some of the twitter stories mentioned here, such as American Idol. If you want to build your brand identity, you need to be active in rooms that reflect your personality. Every business and brand have its room; discovering these rooms as well as being an active participant are essential for establishing yourself as an outstanding leader.
Linking with your other social media pages is a no-brainer when individuals hear what you say and see how valuable you are to them. You’ve gained a slew of new supporters who may be more involved and likely to stick around if your content is relevant to the situation.
Step 6:
MAKE AN EFFORT TO BE POLITE AND FRIENDLY.
Pretend that something you say would be on a banner the next day, according to some sound advice. When you’re in a public forum, be on your friendly terms and be considerate of your tone and phrase choice so that you don’t offend anyone else. Be aware of who you associate with and how you introduce yourself, just as you would in any professional environment, and still be informative without pitching.
There are endless chances to make your impact early on with any increasingly prominent. This app is only a year old because once it’s released from beta, it will see a surge in popularity. You’ll be able to capitalize on Clubhouse’s influence and develop your brand identity if you have a strategy in place and follow these three steps.
I’ve been over there if you’ve not received that golden ticket (i.e., an invite) and are experiencing FOMO. Given the excitement surrounding the app, I’m hoping it will be opened to the viewing population shortly so then you can get started on these techniques right away.
Opportunities have always followed attention and will continue to do so. As I previously stated, some of my peers have already invested heavily in Clubhouse as a means of improving their skills, testing ideas, building a following, and growing their brand. To understand the dynamics of an audio social media platform and teach from your business leaders, you should at the very least enroll for Clubhouse. Invest time in connecting with people in your business who might be part of your channel rather than viewing or downloading TV shows. Workplaces of the future will have frictionless horizontal and vertical networking, so take another step and join the audio social media revolution.
