BRAG And Miral Launch Club Social – A New Platform Celebrating The ‘Social’ In Social Media

Experiential event agency BRAG and Miral, the developer behind Yas Island’s leisure attractions, are collaborating to create Club Social, a platform that celebrates the ‘social’ in social media through a new destination and meet-up concept.

The first edition of Club Social will focus on food, taking place April 27-28, 2018, and delivering a full weekend’s worth of dining, lounging, sunning, snapping, and posting on Yas Island.  In a waterfront, interactive and picture-perfect space, Club Social encourages the UAE’s residents and visitors to discover new food offerings while they click, chat, and post.

The two-day event brings together food lovers and foodie content creators through more than 15 kinds of food experiences, live cooking stations & workshops, beach retail and sports, performances, an outdoor beach cinema, and a moveable feast of post-worthy backdrops.

“Through delivering some of the region’s most memorable community events, BRAG understands that half of the success of any destination or occasion is its presence on social media.  Club Social enables us to create a new platform on Yas Island that is relevant for today’s social age – bringing the online community together in a fun, engaging real time space for a weekend, celebrating quality content creators while poking light-hearted fun at some of the clichés found on social platforms,” said Ramzi Nakad, co-founder of BRAG.