AZADEA Group Set To Launch New Shanghai In The Middle East
Premier lifestyle retail company AZADEA Group has announced another first for the Middle East dining scene, with popular restaurant brand New Shanghai scheduled to launch in Dubai in 2018. The latest addition to AZADEA’s fast growing F&B portfolio, New Shanghai has enjoyed significant success in Shanghai and Australia, and is expected to do the same in the Middle East where Asian cuisine is embraced across its multi-cultural population.
Offering a taste of modern Chinese cuisine in an ambient setting inspired by the bustling, colourful streets of Shanghai. The restaurant will feature a new dining concept, the “Dumpling Theatre”, which brings the kitchen to the customers to view the preparation of their Dim Sum and Dumplings. Décor of the outlet includes references to 1930’s Shanghai, with cobblestone flooring and a relaxed and entertaining ambience. At the heart of New Shanghai are ancient family recipes, passed down from generation to generation, based on a range of Shanghai-style soup dumplings, noodles, bubbling hot pots, and pan-fried buns.