AUTOTRUST To Host First Of Its Kind Women-Only Road Trip, She Drives, This Friday

AUTOTRUST Multibrand Car Repair and Service Centers Network are to host a first of its kind women-only road trip, named AUTOTRUST She Drives, in the UAE this Friday, 23^rd March.

Continuing the spirit of the celebration of women during the month of March with International Women’s Day and Mother’s Day, AUTOTRUST She Drives will see over 600 women drive from the Le Meridien Dubai Hotel & Conference Centre to the Le Meridien Al Aqah Beach Resort, Fujairah where a host of activities await.

Luigi Rubinacci, Director of AW Rostamani Strategic Ventures said, “This first of its kind campaign is a celebration of women in the UAE and is an opportunity for a community to come together and embark on an adventure they usually might not partake in. AUTOTRUST Multibrand Car Service Network with the help of our partners, Shift Car Rental, and Joyalukkas jewellery are honoured to be a part of this historic event and call on all women in the UAE to join. The event is being well marketed through the Channel 4 Radio group and the social media, which is creating a big time hype among the target group.  The convoy will flag off from Le Merdien Airport Hotel Dubai all the way to the Le Meridien Beach Resort Al Aqah.”

Starting at 9:30 am from Dubai, participants will begin their trip to Fujairah where they will be greeted with welcome drinks. After a short break for prayers, a scrumptious lunch will be served at 1:15 pm while also enjoying the beautiful sun and beach surroundings. The real fun kicks off from 2:30 pm to 3:45 pm, with games and interactions in company of a special Radio Presenter from Channel 4, providing participant’s the opportunity to win a variety of prizes.

This event is only open to women with valid UAE driving licenses. To learn more about how you can participate as well as to see the full event schedule, please visit http://www.autotrustuae.com/